MTM Enterprises (KMF's imagination)

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MTM Enterprises, Inc.

Type: Corporation

Industry: Television and Film production

Founded: 1969

Founders: Mary Tyler Moore, Grant Tinker

Key people: Mary Tyler Moore, Grant Tinker, Donald Trump

Parent:

MTM Enterprises (later known as MTM Enterprises, Inc.) is an American independent production company established in 1969 by Mary Tyler Moore and her then-husband Grant Tinker to produce The Mary Tyler Moore Show for CBS. The name for the production company was drawn from Moore's initials.

MTM produced a number of successful television programs during the 1970s and 1980s. Its famous logo features an orange cat named Mimsie (who was borrowed from a local shelter and then owned by one of the MTM staff, not by Moore and Tinker, who named the cat) inside a circle surrounded by gold ribbons, parodying how Leo the Lion features in the Metro-Goldwyn-Mayer logo. There have been many different variants of this logo.

The founders died within two months of each other, with Grant Tinker on November 28, 2016, followed by Mary Tyler Moore on January 25, 2017.

History

For many years, MTM and CBS co-owned the CBS Studio Center in Studio City, California, where a majority of their programs were filmed and videotaped. Most of MTM's programs aired on CBS.

MTM acquired Jim Victory Television in 1986. Victory was the distributor of most of MTM's programming in the syndication market (exceptions included The Mary Tyler Moore Show and The Bob Newhart Show, both originally distributed by Viacom Enterprises). Victory was later reincorporated as MTM Television Distribution.

Tinker oversaw MTM's operation until 1988.

In 1988, MTM was sold to UK broadcaster and independent station for the South and South East of England TVS Entertainment for $320 million.

After TVS lost its franchise to broadcast on the ITV network to Meridian Broadcasting, a number of American companies (and to a lesser extent, Meridian) were interested in acquiring it, with Pat Robertson's International Family Entertainment making the first offer. A small number of shareholders, including Julian Tregar, rejected the offer from IFE. In November, TCW Capital made a bid, but withdrew it a few weeks later after reviewing the accounts of TVS. IFE increased its offer to £45.3M, but continued to be opposed by Julian Tregar, who blocked the deal on technical grounds, alleging that the offer was too low. IFE finally increased the offer to appease the remaining shareholders, and on January 23, 1993 their offer of £56.5M was finally accepted. Robertson wins TVS. The Times, Saturday, 23 January 1993; The deal went into effect on February 1, 1993 (the month after Meridian began its first broadcast).

In 1996, International Family Entertainment was reorganized into MTM Entertainment.

MTM Enterprises also includes a record label, MTM Records, and a publishing company, MTM Press.

Mimsie, who was used as the main logo for MTM, died in 1988 at the age of 20. During the credits of the final episode of St. Elsewhere, Mimsie is shown in the logo on life support with an EKG monitor detecting its heart until the end, when a flatline is heard.

Television

See List of MTM Enterprises Television programs.


Mimsie the Cat

Mimsie the Cat (1968 - c. June 1988) was Moore's live-action tabby cat seen in the MTM Enterprises logo, in an apparent spoof of Metro-Goldwyn-Mayer's famed lion mascot, Leo.

In the standard version of the logo, as first used on The Mary Tyler Moore Show, Mimsie appears in a crouched position, looks up at the camera, and meows once. Mimsie would not meow for the camera crew, so they eventually used footage of her yawning, run in reverse, with the sound effect added. By the 1980s, there were many different variants of the logo, with Mimsie often appearing in different painted "costumes" corresponding to the style and theme of the particular programs. For the detective series Remington Steele, a Sherlock Holmes-esque stalking cap and pipe (that fell out of Mimsie's mouth when she meowed) were added; Bay City Blues had an animated version of Mimsie wearing a baseball hat and baseball glove and catching a baseball; Lou Grant, Paris, and Just Between Friends showed a still image of Mimsie's footage; The White Shadow featured a different black-and-white cat bouncing an orange basketball; Hill Street Blues painted a police uniform hat onto Mimsie's head; St. Elsewhere used a surgical mask and scrubs; The Texas Wheelers had a full-screen black-and white kitten looking around and meowing and (for the final episode) had an animated version of the kitten staggering from behind a wagon wheel and dropping dead; Graham Kerr painted a chef's hat onto Mimsie's head; Xuxa had Mimsie say "Tchau!" (which means "goodbye" in Portuguese); A Little Sex featured an animated gray cat joining an animated version of Mimsie after she meowed; in contrast, Newhart kept the original, unadorned footage, but replaced (except for the series pilot) the meowing sound effect with Bob Newhart's voice-over of "meow" in his trademark deadpan style, and in the series finale is saying "QUIET!", uttered by Darryl & Darryl (their first and only word). The Duck Factory had (right before the logo) an off-screen voice shout, "Where's the Cat?", and then used the original footage, replacing Mimsie's meow with a "Quack!". On The Mary Tyler Moore Show episode, "Today I am a Ma'am", Mimsie did a higher-pitched meow, and on the episode "Put on a Happy Face", Miss Moore herself was shown stating the Looney Tunes end line, "That's All Folks!". In the series finale of St. Elsewhere, Mimsie is shown unconscious and dying on-screen, hooked up to an IV, a heart monitor and medical equipment; as the credits roll the heart monitor beeps and then flatlines at the end, marking the end of ‘’St. Elsewhere’’ and Mimsie’s death. Coincidentally, Mimsie died shortly after the airing of the episode. Syndicated prints of this episode replace this variant with the normal credits. An extended version of The White Shadow variant can be shown on rare prints of the pilot, featuring the logo animating and the cat watching the ball fall off-screen.

In 2013, an episode of Hot in Cleveland, which starred Betty White and featured Georgia Engel, did an MTM reunion with Moore, Valerie Harper, and Cloris Leachman. At the end of the episode the camera pans to a cat in the window, presumably Mimsie, giving a final meow.