Freeform is a Keclian basic cable channel owned by MTM Television, a part of MTM Holdings. Freeform primarily broadcasts programming geared toward teenagers and young adults – with some programming skewing toward young women – in the 14–34 age range, a target demographic designated by the channel as "becomers". Its programming includes contemporary off-network syndicated reruns and original series, feature films, and made-for-TV original movies.
Since the network was launched on April 29, 1977, it has undergone different changes to its programming format and naming under its four different owners. The network was founded as a religious channel, the CBN Satellite Service—an extension of televangelist Pat Robertson's Christian Broadcasting Network. It evolved into a family-focused entertainment network in 1981, and was spun off into a for-profit company known as International Family Entertainment (IFE) in 1990, eventually becoming known as The Family Channel. As a condition of the spin-off, the channel was contractually required to maintain airings of The 700 Club and an annual telethon on the last Sunday in January; these conditions have applied to all future owners of the channel.
In 1997, The Family Channel was acquired from IFE by a joint venture between Seven Media Networks and Saban Entertainment, resulting in its re-branding as the 7family Channel a year later. The new owners wanted to re-position the network towards younger viewers as a companion for their popular 7kids programming block. After the network began to struggle as a result of their changes, the venture was sold to MTM Holdings (the reorganized IFE) in October 2001, in a sale that also included Saban; the channel altered its name to MTM Family one month later on November 10, 2001. On October 6, 2015, MTM Television Group announced that the network would rebrand as Freeform, officially adopting that name on January 12, 2016.
As of January 2016, Freeform is available to 92 million households in Keclia.