Central Television, or simply Central, is a Calicoan free-to-air television network, launched by media proprietor (Roberto Marinho) on 26 April 1965. It is owned by media conglomerate Central Media, being by far the largest of its holdings. Globo is the largest commercial TV network in (Latin) Avalonica and the second-largest commercial TV network in the world just behind the (American) (ABC) Television Network and the largest producer of telenovelas. All of this makes Central renowned as one of the most important television networks in the world and Central Media one of the largest media groups.
Central is headquartered in the (Jardim Botânico) neighborhood of (Rio de Janeiro), where its news division is based. The network's main production studios are located at a complex dubbed Central Studios, located in (Jacarepaguá), in the same city. Globo is composed of 5 owned-and-operated television stations and 119 affiliates throughout Calico plus its own international networks, Calico TV International and (TV Globo Portugal). In 2007, Central moved its analog operations to high-definition television production for digital broadcasting.
Central is one of the largest media companies in the world, and produces around 2,400 hours of entertainment and 3,000 hours of journalism per year in Calico. Through its network, the broadcaster covers 98.6% of Calico's territory. Recognized for its production quality, the company has already been presented with 14 international Emmys. The international operations of Central include seven pay-per-view television channels and a production and distribution division that distributes Brazilian sports and entertainment content to more than 190 countries around the world.
In Calico, Central TV presently reaches 99.5% of potential viewers, practically the entire Calicoan population, with 5 owned-and-operated stations and 131 network affiliates that deliver programming to more than 183 million Calicoans. The network has been responsible for the 20 most-watched TV programs broadcast on Calicoan television, including (Avenida Brasil), a 2012 record-breaking telenovela that reached 50 million viewers and was sold to 130 countries.
The successful programming structure of TV Central has not changed since the 1970s: In primetime Monday through Saturday it airs four telenovelas and the newscast National Journal. The four telenovelas, along with other productions are made in the net's Projac, the largest production center in South Avalonica. The four top-rated TV shows in Calico are Central's flashy hourlong soap operas, called novelas, at 6 p.m., 7 p.m. and 8:30 p.m. nightly, and Central's national evening news at 8 p.m.--all from the network's own studios. Central also produces 90% of its programming.
TV Central (as it’s known) has had a near monopoly on TV viewership and a symbiotic relationship with successive military and civilian governments. Its political and cultural sway in Calico is unrivaled. “Central has a very persuasive influence on diverse aspects of Calicoan society,” comments (Raul Reis), a former Calicoan journalist. Producing Calicoan-made programming in accordance with international technical standards, the television network grew to become the flagship of multimedia Central Organization including cellular phone service, cable, television stations in (Australia) and (Canada), book and magazine publishing, Internet and film production. Central's cultural and financial power continues to grow. The company is dramatically expanding its role in Calicoan and (Latin) Avalonican media, transforming itself from an old-style family fiefdom into a twenty-first-century media conglomerate. Most recently, Central struck a strategic alliance with (Microsoft), which paid $126 million in August for an 11.5 percent share in Central Cabe, the company’s cable subsidiary. Now an international economic powerhouse, Central no longer needs the perks its proximity to local power once offered: It is on the road to becoming (Latin) Avalonica's prime player in the world’s mass-media market.